Frontier to Rebrand Fund Unit to MFG in North America Push
October 26, 2025
Frontier drops its name for parent company Magellan Financial Group as it expands in North America. Dan Sondhelm shares his take on the move for Ignites.
In the News
State Street Drops SPDR Label for New ETF Batch
October 13, 2025
State Street filed for five new high-yield bond ETFs without its signature SPDR brand, creating “smart positioning opportunities” for distinct brand identities, Dan Sondhelm told Ignites.
Sondhelm Partners Named Finalist for ThinkAdvisor 2025 Luminaries Awards
October 13, 2025
Two KraneShares campaigns landed us a ThinkAdvisor Luminaries Award nomination. Complex investment stories turned into national coverage because we focused on what actually matters to journalists.
We Won! Third-Party Marketing Firm of the Year at the 2025 Hedgeweek US Awards
October 13, 2025
Only one firm swept all three marketing categories at Hedgeweek Awards. Our winning formula challenges how hedge funds think about growth.
How One Small Tweak Can Boost Advisor Search Visibility
October 06, 2025
Simple technical fixes can transform financial advisors’ online visibility in AI search engines, but most remain invisible due to basic oversights. Dan Sondhelm opined for Financial Planning.
T. Rowe Marketing Head Exits Before Major Brand Push
September 23, 2025
T. Rowe Price’s Theresa McLaughlin exited in June, just months before the firm’s active ETF brand push. Dan Sondhelm shares insights in Ignites.
Why Story Beats Digital For RIA Growth With Wealthy Clients
September 04, 2025
Most RIAs obsess over investment performance while wealthy prospects lose sleep over completely different problems—the disconnect is killing growth. Dan Sondhelm shares insights in Financial Advisor Magazine.
VanEck to Try Active with India ETF
September 01, 2025
When your existing products hemorrhage assets, most firms retreat. VanEck is doing the opposite, doubling down with a bold new approach that could reshape everything. Dan Sondhelm weighs in on this topic in With Intelligence.
We’re Triple Nominees at the 2025 Hedgeweek US Awards
July 24, 2025
Sondhelm Partners is shortlisted in three categories at the 2025 Hedgeweek US Awards – the only firm nominated across all marketing disciplines. Vote for us by August 8th.
Sondhelm Partners Makes Shortlist for Placement Agent of the Year
July 15, 2025
Four placement agents secured coveted spots, but the real competition begins now. Which firm will dominate alternative credit’s biggest night in November?
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